This is branding gold!
With the integrated partnership, Buffalo Wild Wings is encouraging its
guests to sign up for Fantasy Football through Yahoo! Sports, one of the
leading sites for fantasy sports, and hold their drafts at their local
Buffalo Wild Wings restaurant where free wi-fi is available. Guests
interested in hosting their fantasy football draft at a Buffalo Wild Wings
are encouraged to call their local restaurant to reserve a spot.
Registered groups of eight or more will receive an exclusive draft kit
that includes $100 in free food (for a future visit). Guests who sign up
to hold their drafts on Aug. 24 at Buffalo Wild Wings will also receive
free t-shirts (while supplies last).
“Fantasy football is not only a passion for our Guests, but a lifestyle.
We are proud to launch National Fantasy Football Draft Day with Yahoo!
Sports to bring our loyal Guests expert tips, commentary and exclusive
content,” said Benning.
From 12-2 p.m. CDT on Aug. 24, the celebration will include a live
streamed fantasy football show hosted by Yahoo! Sports Fantasy Football
experts Brandon Funston and Kay Adams. During the show, which will be
shown exclusively in Buffalo Wild Wings restaurants, football fans at
Buffalo Wild Wings restaurants in Irving, Texas, and Oakdale, Minn. will
have the opportunity to ask questions and interact directly with Yahoo!
Sports Fantasy Football gurus Brad “Big Noise” Evans (Irving) and Andy
Behrens (Oakdale), who will be reporting live from each location.