CNBC’s push into reality programming has yielded modest ratings results so far, with last week’s launch of sports betting show “Money Talks” drawing very small numbers.
Nielsen estimates that Tuesday’s premiere of the show about sports handicapper Steve Stevens averaged 127,000 viewers, including 65,000 in the adults 25-54 demo — 40% lower in overall viewership and 34% lower in the demo than the network’s year-to-date averages in the same 10 p.m. timeslot (212,000 and 99,000).
The show has raised a lot of eyebrows in the sportsbook industry. Sports betting website Prime Wagers, which is “proud to be the most trusted online sportsbook site” and is focused on transparency, posted an article
earlier this month saying we've "never heard of Steve Stevens", who runs VIP Sports out of Las Vegas and claims to be winning more than 70% of his picks.
The show has raised a lot of eyebrows in the sportsbook industry. Sports betting website Prime Wagers, which is “proud to be the most trusted online sportsbook site” and is focused on transparency, posted an article
earlier this month saying we've "never heard of Steve Stevens", who runs VIP Sports out of Las Vegas and claims to be winning more than 70% of his picks.
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