Breaking Bad Sunday Night Football

The Final season of Breaking Bad has been so popular that many NFL fans are choosing to watch it live and tape their favorite games. This phenomenon is causing the NFL to lose valuable primetime advertising revenue because you can skip the commercials while watching the game in pre-recorded mode. What will you be watching tonight? Breaking Bad or Sunday Night Football?

When NBC launched its Football Night in America package in 2006, it avoided the last Sopranos season but overlapped with Season 4 of The Wire for 13 solid weeks. Back then, most people couldn't record two shows at the same time, and you didn't have to worry about an unexpected moment being spoiled on Twitter — you know, like OMAR AND BROTHER MOUZONE KILLING STRINGER.1 So you simply recorded The Wire and watched the game live. And that became the habit on Sunday nights, at least for me — record the good Sunday-night show (Mad Men, Game of Thrones, Dexter, whatever), avoid it until the football game finished, then throw that episode down like television dessert. It's always more fun to watch sports live, right?

Or so we thought.

Because this final season of Breaking Bad changed the rules. (Don't worry, I won't spoil anything if you aren't caught up yet.) It's the greatest final season of any television show. At least so far. Two different times this season (including last week), the show ended in such an electric way that I didn't even know what to do with myself. After last Sunday's episode, I somehow ended up in my backyard — I don't even know how I got there. And there are three episodes left! I know we'll see other gripping television seasons, but will we ever see one that painstakingly laid out the finish line over the course of a few years, then hit the final turn and broke into a Usain Bolt–like sprint?

An even better sports analogy: It's the one show that may have figured out how to hit a walk-off grand slam. Whether that happens or not, it has already made history: For the first time, I find myself choosing an already-filmed, can-watch-it-whenever-I-want television show over live football. Last week, I watched the first quarter of Cowboys-Giants, then jumped into my DVR library at 6:17 p.m. (Pacific Time) and cranked up the still-recording episode of Breaking Bad. At this point, my kids could have said, "Hey, Dad, we're gonna go outside and play in traffic," and I probably would have grunted, "OK, sounds good."

I spent the next 45 minutes inhaling the show, ripping through commercials and finishing in real time at 7:01. Sixty seconds later, I was standing outside and wondering how I got there. I regained a grip by 7:05, restarted the Cowboys game from my jumping-off point, zipped through the commercials (and there were a million of them) and caught up a little after halftime ended. So, really, I missed ONE live quarter.

Now here's where you say, "I thought you were one of those ADD sports fan weirdos who built an office with multiple TVs so you could watch four games every Sunday. Why wouldn't you watch Breaking Bad while monitoring the Sunday-night game?" Simple answer: I don't want any distractions during these last few episodes. I don't want to look at e-mails or glance at texts, much less divide my attention between a great TV show and a football game. Not happening. You'd do that with forgettable shows like Ray Donovan and MTV's The Challenge, not the walk-off grand slam season of Breaking Bad. Actually, who am I kidding? I wouldn't do that with The Challenge, either.

OK, so what about this Sunday? Why would any self-respecting NFL fan want to miss one live second of a Niners-Seahawks game in 2013? Especially when …

• It's the best rivalry in football right now. (Hold on, I'm pouring out a belated 40 for Colts-Patriots and Ravens-Steelers, our last two joint holders of the Rivalry Championship Belt. At least Colts-Patriots transferred its feudal energy to Broncos-Patriots. That Ravens-Steelers rivalry fell apart faster than the Freebirds vs. the Von Erichs.) Beyond the NFC West title stakes and the added animosity from playing twice (and this season, maybe even three times), consider that these are the league's two most physical teams — especially because the Seahawks take tons of PEDs. (I'm kidding, I'm kidding. Only a FEW of the Seahawks take PEDs.)2

• It's early, and I'm sure this will change 10 million times over the next 16 weeks, but the Niners and Seahawks are two of the NFL's three best teams at this moment. The other: New England. (Just kidding, it's Denver. I just wanted to pretend one last time that the Patriots are still good.)

• They're playing the game in Seattle, which matters because Seattle and Green Bay are the two best NFL stadiums for television viewers (and probably in that order). I love the crazy Seahawks fans. I love seeing the sea of dark green. I love when the cameras vibrate because it's so deafeningly loud. I even love when they incessantly show that goofy noise instrument that tells us how loud it's getting, even though I have no concept of what 112 decibels really means. Oh, it's almost as loud as a Boeing 747 jet? Um … sure! What Seattle's home-field advantage accomplished in that 2011 playoff game against New Orleans — when they won outright as double-digit underdogs and murdered thousands of three-team teasers — was really one for the ages. I love all big football games in Seattle if they have even a half-decent team. But THIS team? And against THIS Niners team?

• If that's not enough, Seahawks fans have decided that they're going to break the Guinness world record for "loudest crowd" on Sunday night, which is currently held by …

(Hold on, I'll give you a couple of seconds to guess.)

(And … )


Did you guess that it happened in the Ali Sami Yen Sport Complex Turk Telekom Arena two years ago, by fans of Turkey's Galatasaray S.K. soccer team? You did? That's amazing! Apparently, they reached 131.76 decibels — which is probably the sound a Boeing 747 makes if it's flying over a football stadium filled with shrieking teenage girls at a One Direction concert. But given that David Stern let the Sonics bolt from Seattle five years ago for a much smaller market that restricts their revenue and forces them to make decisions like trading the NBA's best 2-guard for two bench players and a six-pack of diet soda, if it's all right with you, I'm going to root for these embattled Seattle fans to break this obscure decibel record.

• Colin Kaepernick vs. Russell Wilson … a.k.a. Brady vs. Manning for the Twitter Generation. And it still has that new-car smell to it. Just 11 months ago, Kaep was fetching Perrier for Alex Smith and Wilson looked 15.2 percent overmatched as Seattle's unexpected starter. Today, Kaepernick has turned into Randall Cunningham 2.0, while Wilson has evolved into a possible hybrid of Young Brady, Young Montana and Young Brees (only if that hybrid could scramble for a first down whenever he wants).

In general, it's almost stupefying how entertaining Kaepernick, Wilson, Robert Griffin and Andrew Luck are on a play-to-play basis in a suddenly safety-conscious league. It's flag football with pads and they're the big winners. (Well, them and Peyton Manning, who's on pace to throw 112 touchdowns this season.) Only one downer for the Kaepernick-Wilson rivalry: By rule, all quarterbacks like each other and feel bonded by such a frighteningly complex position. There's no chance for a Kaep-Wilson beef. This week, a rumor even circulated that they made a friendly "Sunday's loser has to shave his eyebrows" wager. It turned out to be false, which made me wish the fake bet had been more ridiculous — something like, "Loser has to pretend publicly for two weeks that he thinks Aaron Hernandez was framed and would absolutely 'take Hernandez as a teammate.'" Maybe there's still time.

• Pete Carroll vs. Jim Harbaugh … a.k.a. the feud that started when they were college coaches and keeps on going and going. Last spring, Harbaugh even called out Seattle's multiple PED suspensions and quoted Bo Schembechler by saying, "If you cheat to win, then you've already lost." I thought that was a low blow — not bringing up the PED stuff, but quoting Bo Schembechler. If we could wager on any pair of coaches to trade punches during a postgame handshake, Harbaugh and Carroll would be the overwhelming favorite.

• The fan bases can't stand each other, either. Did you know that Seahawks fans on Reddit were conspiring to buy sponsored bricks for San Francisco's soon-to-be-done Levi's Stadium and put "GO HAWKS!" on them, causing the Niners to announce that they were exercising veto power on the wording for any purchased brick? Did you know they apparently had to ask for additional moderators to help police SB Nation's Seahawks and 49ers pages because it was getting so ugly on their message boards?

Let's just hope WE never have to choose between them, because I love both cities … but if I ever have to choose, I'm siding with fresh coffee, grunge music, Singles, Citizen Dick, legalized marijuana, Xavier McDaniel posters, Stephen and Irene, Junior Griffey, Safeco, Steve Largent, the '87 All-Star Game, Microsoft Windows, serial-killer movies, Gus and DJ, Kemp and GP, Mr. Russell's House, Rip City beefs, and fresh coffee a second time over Alcatraz, Steph Curry, Pac Bell, trolleys, Twitter, Montana and Rice, Puck and Pedro, the great Warriors crowds, Chinatown, 48 Hrs., Reggie Hammond and Jack Cates … wait a second, I need to think about this more.

• With apologies to Ndamukong Suh and Clay Matthews, Seattle has the NFL's best villain: Richard Sherman, the talented cornerback who became semi-infamous last season for trash-talking Tom Brady, drawing a four-game PED suspension (and then somehow getting it overturned), then making an intentionally heated, willfully loathsome First Take cameo that inadvertently got me suspended from Twitter by ESPN. Now he's trying to reinvent himself as a weekly columnist for Peter King's new football site. I don't want to jinx it, but he's on pace to pass Bill Laimbeer and Kareem as my least favorite athlete of all time.

I mention this because San Francisco now has Anquan Boldin, a proud veteran with a ring who doesn't take shit from anyone and once broke his face going over the middle for a touchdown catch. Again, HE BROKE HIS FACE. And came back a few weeks later! He's going to like it when Richard Sherman starts barking at him? I'm already nominating this as the NFL's best player-versus-player feud and it hasn't even officially started yet. Prediction: This Sunday night, either Walt and Jesse or Sherman and Boldin fight to the death.

• Even in Week 2, it's a must-win for the Seahawks because they can't win the NFC West (and, potentially, go for a no. 1 seed and home-field advantage) without beating the Niners at least once. After Kaepernick played so spectacularly last weekend, Vegas got freaked out and made Seattle just 2.5-point favorites. If they win by a field goal, you cover. Maybe five lines per season leave me totally perplexed — this is one of them. (Only possible explanation: Seattle's offensive line looked uncharacteristically wobbly against Carolina's excellent front seven last Sunday.) I think the crowd carries the Seahawks on Sunday night, and that anything less than a field goal with these guys at home makes me feel like I'm in a Christmas commercial in which someone is surprising me with a brand-new Lexus covered in a big red ribbon. I'm laying the points.

The bigger question: What's the TV game plan for Sunday night? I'm watching a quarter, flipping over to Breaking Bad at 6:17, banging it out, then catching up on the DVR'ed second quarter and watching the second half live. It's a foolproof plan. And it's going to work next week for the Pittsburgh-Chicago game too. And forget about Week 4 — I don't care who's playing, the final episode of Breaking Bad gets priority unless the Patriots are involved.

Article By: Bill Simmons


Fantasy Football Leagues have been growing in popularity and marketers have taken notice. This is why the teaming of Yahoo Sports and Buffalo Wild Wings to create National Draft Day is branding gold and a major win for both companies. Is this Fantasy Draft Day more exciting for fan than the NFL Draft?

National Draft Day 2013Yahoo Sports & Buffalo Wild Wings team up to bring you National Draft Day 2013 on Aug. 24
Buffalo Wild Wings and Yahoo! Sports are creating the ultimate kickoff to fantasy football season. The Buffalo Wild Wings and Yahoo! Sports Fantasy Football National Draft Day will be the first-of-its-kind “holiday” and will take place Saturday, Aug. 24, all across the nation.

This is branding gold!

With the integrated partnership, Buffalo Wild Wings is encouraging its 
guests to sign up for Fantasy Football through Yahoo! Sports, one of the
leading sites for fantasy sports, and hold their drafts at their local 
Buffalo Wild Wings restaurant where free wi-fi is available. Guests 
interested in hosting their fantasy football draft at a Buffalo Wild Wings
are encouraged to call their local restaurant to reserve a spot.
Registered groups of eight or more will receive an exclusive draft kit 
that includes $100 in free food (for a future visit). Guests who sign up 
to hold their drafts on Aug. 24 at Buffalo Wild Wings will also receive 
free t-shirts (while supplies last). 

“Fantasy football is not only a passion for our Guests, but a lifestyle.
We are proud to launch National Fantasy Football Draft Day with Yahoo! 
Sports to bring our loyal Guests expert tips, commentary and exclusive 
content,” said Benning.     

From 12-2 p.m. CDT on Aug. 24, the celebration will include a live 
streamed fantasy football show hosted by Yahoo! Sports Fantasy Football 
experts Brandon Funston and Kay Adams. During the show, which will be 
shown exclusively in Buffalo Wild Wings restaurants, football fans at 
Buffalo Wild Wings restaurants in Irving, Texas, and Oakdale, Minn. will 
have the opportunity to ask questions and interact directly with Yahoo! 
Sports Fantasy Football gurus Brad “Big Noise” Evans (Irving) and Andy 
Behrens (Oakdale), who will be reporting live from each location.


Total viewership of the first round of the draft on ESPN and NFL Network totaled a combined 20 million viewers, according to The Nielsen Company, making it the most-watched cable show of the night. The combined average for ESPN and NFL Network was 7.7 million, almost doubling the History Channel's "Swamp People" (4 million viewers), the next-most watched cable program on that Thursday. Read more on the NFL's Media Blitz

2013 NFL DraftHow the 2013 NFL Draft made it to Primetime
The legend goes that when a fledgling ESPN asked NFL Commissioner Pete Rozelle to televise the 1980 NFL Draft, even the PR-savvy Mr. Rozelle doubted anybody would tune in.   

Fast-forward 33 years and John Brody, senior VP-sponsorship and sales  for the NFL, expected 50 million viewers to watch the three-day event  across ESPN, NFL Network and NFL Mobile last Thursday through Saturday  nights.

Among league sponsors and advertisers, the NFL Draft is now viewed as a 
"tentpole event" where they can directly connect their brands to the  country's
most-popular sports league, Mr. Brody said. A confirmed 19  sponsors activated
around this year's event at Radio City Music Hall vs. 16 in 2012. Among them:
Anheuser-Busch; Nike; Verizon; Pepsi; GMC; Visa; EA Sports; Under Armour;
Gatorade; and Castrol.   

Despite the recession, ad support is growing for the NFL Draft, which  now
competes with entertainment and reality shows in the heart of prime  time.
Advertisers spent roughly $15 million across ESPN and NFL Network  in 2012 vs.
$11.9 million in 2011, according to Kantar Media.   

Current NFL Commissioner Roger Goodell moved Round 1 to Thursday nights  in
2010 from its longtime perch on Saturdays. The gamble paid off:  ESPN's Round 1
coverage last year averaged 6.7 million viewers and a 4.4 rating vs. 5.1 million
viewers and a 3.4 rating in 2009.  

"To the credit of the NFL, it's the most robust league," said Ernest 
, founder of branding consultancy Ernest Industries
"They announced the [2013 regular season] schedule and people went  crazy.
It was as if they let us know they were bringing the McRib  sandwich back."  

"Our sponsors crave more access and more connection to the game the same way
the fans do," according to Mr. Brody. "Our partners are enablers:  They're the
ones who connect the sport to the fans."  

Here's how sponsors such as Verizon, A-B and Nike integrated their brands
into the festivities:   
  • Verizon was the presenting sponsor of Round 3. The company hosted
    a "Draft Eve" party Wednesday, where its executives and customers
    mingled  with top draft picks and NFL starts. 
  • Bud Light signed on to sponsor Round 2 Friday night as well as sponsor 
    ESPN's coverage. Bud Light's promotion offered to fly 32 NFL fans to  New York
    (one representing each team's fan base) and give them a VIP  experience that
    included a dinner reception with 32 NFL alumni, along  with green-room access at
    Radio City.  
  • Nike, which took over as the NFL's official outfitter last season from
    Reebok, provided top prospects with No. 1 Nike jerseys. Similarly, the  league's
    official cap, New Era, handed out special "Draft Caps" to  prospects onstage.
    That's prime product placement when prospects  ascended the stage for the
    traditional handshake and hug with Mr.   Goodell.  

By:   Michael McCarthy