Fantasy Football Leagues have been growing in popularity and marketers have taken notice. This is why the teaming of Yahoo Sports and Buffalo Wild Wings to create National Draft Day is branding gold and a major win for both companies. Is this Fantasy Draft Day more exciting for fan than the NFL Draft?

National Draft Day 2013Yahoo Sports & Buffalo Wild Wings team up to bring you National Draft Day 2013 on Aug. 24
Buffalo Wild Wings and Yahoo! Sports are creating the ultimate kickoff to fantasy football season. The Buffalo Wild Wings and Yahoo! Sports Fantasy Football National Draft Day will be the first-of-its-kind “holiday” and will take place Saturday, Aug. 24, all across the nation.

This is branding gold!


With the integrated partnership, Buffalo Wild Wings is encouraging its 
guests to sign up for Fantasy Football through Yahoo! Sports, one of the
leading sites for fantasy sports, and hold their drafts at their local 
Buffalo Wild Wings restaurant where free wi-fi is available. Guests 
interested in hosting their fantasy football draft at a Buffalo Wild Wings
are encouraged to call their local restaurant to reserve a spot.
Registered groups of eight or more will receive an exclusive draft kit 
that includes $100 in free food (for a future visit). Guests who sign up 
to hold their drafts on Aug. 24 at Buffalo Wild Wings will also receive 
free t-shirts (while supplies last). 

“Fantasy football is not only a passion for our Guests, but a lifestyle.
We are proud to launch National Fantasy Football Draft Day with Yahoo! 
Sports to bring our loyal Guests expert tips, commentary and exclusive 
content,” said Benning.     

From 12-2 p.m. CDT on Aug. 24, the celebration will include a live 
streamed fantasy football show hosted by Yahoo! Sports Fantasy Football 
experts Brandon Funston and Kay Adams. During the show, which will be 
shown exclusively in Buffalo Wild Wings restaurants, football fans at 
Buffalo Wild Wings restaurants in Irving, Texas, and Oakdale, Minn. will 
have the opportunity to ask questions and interact directly with Yahoo! 
Sports Fantasy Football gurus Brad “Big Noise” Evans (Irving) and Andy 
Behrens (Oakdale), who will be reporting live from each location.


B
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